Thursday, October 14, 2010

Pretty is Important

Pretty Up your Online Image Now with Socialsprouts
PRETTY means a lot to me. 


Last week, I took a trip to Target specifically to buy Target's diapers for my younger son because their dot pattern is way cuter than anything else out there. Some may call it neurotic, but I like to think of it as paying attention to Pretty. 


 The clothier Boden is another great example of paying attention to Pretty. They could ship their clothes in the standard shipping bag, instead they send it in a cute mailer that reinforces their brand and style.


These things may not matter to everyone, but they may matter to many of your customers. Take a look at everything that your customer sees (digital, business cards, packaging, shopping bags...) to ensure it represents your brand well.

Do you have any examples of superior "Pretty" to share with us?

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