Tuesday, January 4, 2011

The Most Brilliant Facebook Campaigns of the Year: Targeting Love Online

We're looking back and into some of the biggest Facebook campaigns of 2010 ... these are some of our most admired Facebook social media efforts from big companies that also achieved social giant status in a year now gone by.

So sit back,  reflect upon and learn from ... or let us do all that for you.  ;-)

Either way, here's some great Facebook business marketing tidbits to check out and add to in a comment below if able ...  

Today's Social Media Giant Success Story belong to ... 

Super Love Fundraising
Target clearly hit its target market with social media savvy precision via the Facebook campaign of ... the Super Love Fundraising.

Appropriately scheduled during the love month of February, Target's Super Love Fundraising facebook campaign utilized an application that kept all fans (likers) updated in real time of which charity/social cause in the running was currently taking the lead ...

As a reminder that non profit programs should be constantly vigilant for funding opportunities, consider this news from The NonProfit Times (March 15, 2010)...

"Five charities split a $1 million donation from Target Corporation based on the number of votes they received through a Valentine\'s-themed campaign on the popular social networking site, Facebook.

"The Super Love Sender campaign...invited the online community and Facebook users...to help choose how five national charities would receive a portion of $1 million from Target to benefit educational programming."

The five highest vote getters were:
  • St. Jude Children\'s Research Hospital in Memphis, Tennessee;
  • United through Reading Military Program in San Diego, California;
  • Kids in Need Foundation in Dayton, Ohio;
  • United Way in Alexandria, Virginia;
  • The Salvation Army in Alexandria, Virgina

And none too surprisingly ... this Facebook Online Marketing Campaign was a huge success ...



Click Here to Get Your Sprout Out Now


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